Email Marketing
Email marketing built for dispensaries and approved for cannabis
Most email tools either ban cannabis outright or quietly tolerate it on shared infrastructure until something breaks. We built the opposite: dedicated IPs for every store, our own mail servers, and sending that was approved with full cannabis disclosure. No gray-area sending, no borrowed reputation, no surprise shutoffs.
And because the platform is wired into your POS, the emails themselves get smarter: ready-to-send campaigns generated from your live inventory, segments built from real purchases, and revenue attribution that reads register receipts instead of click counts.
How the dispensary email platform works
The whole flow is a three-step wizard: choose an audience, choose content, review and send. No certification courses, no agency retainer required. The demo below is the real loop: a suggestion becomes a designed draft, explains itself, and goes out.
1. Connect your store's data
We link to your POS and ecommerce menu: catalog, offers, product images, and (on supported POS integrations) ticket history. Setup is measured in hours, not weeks.
2. Pick a campaign or design your own
Start from a ready-to-send campaign generated from your live inventory, one of your saved templates, or a blank canvas in the drag-and-drop designer.
3. Send now, schedule, or repeat weekly
Three send modes: immediately, at a scheduled time, or on a weekly repeat that re-resolves the audience every week and respects deliverability safety rails.
Campaigns · Your Store
Subject
Flash sale: 12 products need to move
To: Edibles buyers · last 90 days · 1,240 contacts
Why: Bought edibles in the last 90 days; 41% open on flash sales.
Content: Expiring flash sale, 3 product cards with live photos & prices
Delivered to 1,240 contacts
POS attribution starts now · 7-day window
SentA designer that knows your menu
Generic editors make you upload product photos one at a time and paste in prices that go stale. Ours is connected to your live catalog, so building a product email takes minutes.
Drag-and-drop designer
Columns, headings, text, buttons, images, and dividers, assembled into email-safe layouts that hold up across inbox clients. Prefer code? A raw-HTML editor with live preview sits right next to it.
Insert products from your live menu
Search your catalog inside the editor and drop in product cards: photo, name, brand, price, and a deep link straight to that product on your menu. One, two, or three-up layouts.
Media library and brand kit
Your product shots, your uploads, and an "import from your menu" scan that pulls usable images off your own site. Brand colors, logo, and social links applied automatically. Images live on your domain, never a third-party CDN.
Segments in plain language
Build audiences with readable rules: signed up recently, opened or clicked in the last N days, purchased (or didn't purchase) in the last N days, spent over a threshold. Purchase rules run on real POS tickets, not click guesses.
Test before you send. Send when they shop.
Every campaign supports test sends to up to five inboxes, clearly marked and never counted in your stats, so you can check rendering on real phones before anything goes out. And the send wizard shows a best-time-to-send insight built from your own POS tickets: one store's recommendation came from analyzing more than 25,000 of its own transactions, hour by hour, in the store's timezone.
40.1%
Gmail open rate on our infrastructure vs 19.7% on Alpine IQ. Same store, same 30-day window, distinct recipients
$12 vs $1,240
One store's monthly sending invoice after switching from Alpine IQ, a 99% reduction in sending cost
25,000+
POS tickets analyzed per store to recommend the best send time
How this compares to Alpine IQ and SpringBig
Alpine IQ is a broad multi-channel platform, and for some operators that breadth is the point. But for email specifically, the differences are concrete. AIQ's pricing is quote-based and includes per-message components. From real invoices we computed roughly $2.47 per 1,000 emails in per-email fees. Our pricing is flat and public: no message credits, no per-send meter running in the background. See exactly what it costs.
Infrastructure differs too. AIQ sends from shared platform infrastructure; we give every store its own dedicated IPs on mail servers we run ourselves. The full story is on our deliverability page. We've also observed AIQ's internal queue delaying scheduled sends by around 15 minutes; our sends go out immediately. And where AIQ's own G2 reviewers ask for clearer reports, we show per-campaign POS-verified revenue with named buyers and deduplicated totals.
Reading AIQ's own email page is instructive. As of our August 2026 review it markets the builder (drag-and-drop blocks, templates, A/B testing, abandoned-cart emails) and calls itself the "top email marketing solution for regulated industries." What it never mentions is the infrastructure the mail rides on: not dedicated IPs, not warm-up, not authentication. Their most detailed delivery engineering (10DLC registration, quiet hours, message vetting) lives on the SMS side, where carriers force the issue. Email deliverability is the half of email marketing we obsess over, because it decides whether the pretty template ever gets seen.
SpringBig is a different case: an SMS-first suite where email is one line on the communications page: "customizable templates." Third-party comparisons reportedly describe its email toolset as more limited than Alpine IQ's, with operators often pairing SpringBig with a dedicated email partner. That partner arrangement is exactly what we're built for: keep SpringBig for texts and loyalty if you like it, move the email half onto your own dedicated IPs, and compare results campaign by campaign.
Where Alpine IQ is still the right choice: if you need SMS today (we don't offer SMS), or you rely on multi-step automation journeys right now (ours are on the roadmap, not shipped), AIQ and SpringBig both belong on your shortlist. Many stores run both through our Alpine IQ integration: the incumbent for loyalty and SMS, us for sending.
Why not just use Klaviyo or Mailchimp?
Because their terms of service weren't written for you. Klaviyo tolerates cannabis email but explicitly bans cannabis SMS, and general-purpose ESPs reserve the right to suspend accounts that trip content filters. Dispensaries routinely report warnings, flags, and shutdowns with their list held hostage. Mailchimp's acceptable-use policy has long put cannabis in the restricted category. Building your revenue channel on a platform that merely hasn't noticed you yet is not a strategy.
Even when a generic ESP lets you send, you inherit shared IP pools, where your reputation rides with thousands of unrelated senders, and you get zero cannabis context: no POS integration, no menu-aware product blocks, no purchase-based segments, no register-verified revenue reporting. You end up hand-building every campaign a generic tool was never going to write for you.
If you're an ecommerce brand outside cannabis, Klaviyo is excellent. If you're a licensed dispensary, you want infrastructure that declared cannabis up front and got approved anyway, and a platform that reads your menu.
Frequently asked questions
See your own store's emails before you sign anything
Book a 20-minute demo. We'll connect a sample of your menu and show you the campaigns it generates, with real products, real prices, and the reasoning behind each send.