Migration
Switch from SpringBig in 2 hours
Export, import, and send the same afternoon. If your SpringBig renewal is coming up, this page is the checklist: get your customer database out, get your loyalty balances out, and be sending from your own dedicated IPs before you sign anything. Setup takes about 2 hours; the full engagement-first cutover completes in roughly two weeks, not the 30-day migration the industry has trained you to expect.
The 2-hour timeline
SpringBig lets you export your data as CSV, which means the hardest part of leaving is simply deciding to. Field-by-field detail on what the SpringBig import brings over sits on its own page. Here is the sequence, step by step.
- :00
Export your data from SpringBig
Contacts, opt-in status, and loyalty balances come out of SpringBig as CSV exports. We walk you through exactly which reports to pull. Do this before your renewal date, while your account is fully active.
- :30
Flexible import, suppression first
Our importer maps SpringBig's export columns automatically, and unsubscribes are loaded before a single address becomes mailable. Opt-out compliance carries over intact.
- 1:00
Connect your POS
Your point of sale is linked so campaigns can be generated from live inventory and revenue can be attributed to real tickets, not click guesses.
- 1:30
Dedicated IPs and domain authentication
Two dedicated IPs (marketing and transactional) are configured with DKIM and reverse DNS on your own domain. Your sending reputation becomes an asset you own.
- 2:00
You press send
Your first email campaign goes out the same afternoon, to the list you built over years on SpringBig, now sending from infrastructure that belongs to your store.
Then the honest second act: over roughly two weeks, our warm-up governor moves volume onto your dedicated IPs engagement-first, with automatic safety pauses if complaints or bounces spike. Two hours to sending, about two weeks to fully home. The mechanics are detailed on our deliverability page.
Why operators are moving: the platform-risk question
Your customer database is your most valuable marketing asset. Before signing a multi-year contract with any vendor, ask about their financial stability, and ask what happens to your data if they restructure. In SpringBig's case, the answers are in public filings, so we will simply cite them. Their annual report discloses substantial doubt about the company's ability to continue as a going concern, with recurring net losses ($3.2M in 2025, $1.9M in 2024) and working-capital deficiencies. Noteholders issued a Notice of Default in April 2026. Their Q1 2026 10-Q reports retail clients at 744, down from 900 a year earlier, a 17% decline, alongside net revenue retention of 86%. The stock was delisted from Nasdaq in 2023 and now trades OTC, and in July 2026 a lender-driven reorganization agreement extinguished roughly $12.5M in senior secured notes. In fairness: the company points to cost controls and positive adjusted EBITDA in recent quarters, and none of this means their product stops working tomorrow. But it is a fair question whether your loyalty database should live on a platform whose own filings question its continuity. Ours answers that concern structurally: your contacts export any time, and your images live on your own domain. The full comparison is on the SpringBig alternative page.
Message credits vs. a flat bill
We checked: SpringBig publishes no pricing on springbig.com, and the model is reportedly message-credit based (confirm the details with them). Public reviews describe bills that grow with every campaign as credit usage climbs. Our model is the opposite: flat monthly pricing with no per-message fees and no credits to ration, published openly on our pricing page. When we quote you, we show the number next to what you pay today, as a percentage saved. One more homepage claim worth pressure-testing while you compare: SpringBig advertises the “highest deliverability for regulated industries,” with no numbers published alongside it. Ask for Gmail open rates in writing; our measured head-to-head methodology is public on the deliverability page. If you are also weighing Alpine IQ, our Alpine IQ alternative page lays that comparison out side by side.
Day one: a wallet card SpringBig never gave you
We found no native Apple or Google Wallet passes in SpringBig's public materials. Their "Springbig All-In-One Digital Wallet" is a web and app wallet, as marketed on their own homepage. Day one with us, your customers can carry a native Apple/Google Wallet card with live loyalty points on its face and live promo artwork pushed to it: tonight's offer art, on every installed card, no app download and no carrier in the middle.
See Wallet CardsWhy not a generic ESP instead?
Some operators leaving SpringBig consider jumping to Klaviyo or Mailchimp. Understand what you would be signing up for: mainstream ESPs tolerate cannabis email at best, prohibit cannabis SMS outright, and can close your account the day a compliance reviewer looks twice, with your sending history and templates locked inside. Their shared IP pools also mean your deliverability depends on strangers' behavior, and none of them have ever seen your POS: no menu data, no expiring batches, no loyalty balances, so every email starts from a blank template. Our platform is cannabis-only by design: dedicated IPs per store, sending lanes approved with full cannabis disclosure, and campaigns generated from what is actually happening in your store.
Frequently asked questions
Book your 2-hour switch
Bring a recent SpringBig invoice and your renewal date. We'll import your list, connect your POS, and show you the percentage you'd save before you re-sign anything.