Email, loyalty & wallet cards for Cova dispensaries
Cova is one of the most dependable registers in cannabis retail, and it deliberately stays a register, leaning on partners for marketing. That's where we come in: your customer list and catalog connect during onboarding, and your store gets a full email, loyalty, and wallet-card stack without changing anything at the counter.
Exactly what connects, and how
To be precise about depth: this is onboarding-time connectivity rather than the nightly native sync our Treez integration runs. Stream by stream:
| Data stream | What flows | Cadence | Powers |
|---|---|---|---|
| Customer list | Emails, names, phones, consent state, imported through a header-tolerant, dedupe-checked pipeline tied to consent records. | Imported during onboarding | Day-one sending, plain-language segments |
| Catalog & offers | Products, brands, prices, and current specials through a feed we build with you during setup. | Refreshed on a schedule we configure together | Product-led campaigns, deal roundups |
| Wallet cards & signup QRs | Apple and Google Wallet cards with live promo artwork, hosted join pages, per-budtender tracked signup QRs. Nothing installs into the POS. | Live from day one | An owned, consented list growing at the counter |
| POS revenue attribution | Register-verified revenue per campaign requires our deep ticket feed: supported POS integrations only (Treez today). Honest label, not a footnote. | Treez-first today | Click tracking (totals) in the meantime |
Read-only against your store's data. Opt-outs are enforced at send time on every send, from the first import forward.
On top of that data: campaigns drafted from your catalog with a visible "why this email" reason, sending from dedicated IPs per store, and the only wallet card in cannabis that changes its artwork, with no app download and no carrier filtering.
Setup: your first week
Nothing changes at your register. Onboarding happens entirely on our side of the counter.
- Day 1
Customer list import
Your Cova export runs through the header-tolerant importer: deduped, consent-mapped, opt-outs straight to suppression.
- Days 2–3
First sends on your dedicated IPs
The warm-up governor paces early volume with automatic safety pauses while onboarding continues.
- Week 1
Catalog feed finalized
From here the suggestion engine drafts product-led campaigns from your actual menu, with your items and prices, not stock photos.
What Cova stores are usually offered instead
The standard menu for a Cova store is Alpine IQ or SpringBig. AIQ brings real breadth: SMS, push, and a huge integrations catalog that includes Cova. If you need many channels under one roof today, that's a fair choice. It also brings quote-based pricing, per-message email fees, and a complexity level that has spawned an entire agency market just to operate it. SpringBig is SMS-first: strong texting heritage, but email is the reported weaker toolset, and the SMS channel itself lives under permanent carrier-filtering risk in cannabis. We're the email-first third option: flat public pricing, dedicated IPs with cannabis-disclosed approved sending, and wallet cards with live promo artwork. Your marketing also shouldn't be hostage to your POS. Everything here is portable if you ever switch systems.
Versus a mainstream ESP
There's no Cova-to-Klaviyo pipeline waiting on a shelf. A generic ESP means hand-run CSV exports into a platform that never agreed to serve cannabis (Klaviyo tolerates email but bans cannabis SMS; Mailchimp enforcement is unpredictable), on shared IPs whose reputation you inherit. We handle the imports as part of onboarding, send from IPs only your store uses, and generate the campaigns from your data. The blank-template problem disappears entirely. Compare that to what incumbent platforms charge on the pricing page. Ours is public.
Frequently asked questions
Give your Cova store an owned marketing channel
Book a demo. We'll map the onboarding for your store and show you campaigns drafted from a sample catalog.